Thoughts on Place Branding
“Place branding is different than product or service branding because the place often has the benefit of being inhabited by humans, so branding the physical space is a job that can be carried on every day by those that work there long after the original branding team has done its job.” – Des Ryan, Creative Director
“Place branding is different than product or service branding because it’s about narrative and the soul of the community as a place. How do you capitalize on that effectively? It’s about staying true to your narrative.” – Andrea Cooper, Account Director
“Place branding is different than product or service branding because it is as much about the brand environment as it is about the brand itself. It is how a brand lives and breathes alongside the consumer.” – Bev Hancock, Art Director
“Place branding is different than product or service branding because its primary objective is to add value, character, and emotion to an entire place — including the products and services said place offers. It is all-encompassing.” – Erin Austin, Graphic Designer
