Place Branding

Sauce Restaurant

Sauce Restaurant

New York City

Being a fanatic for all things wallpaper, it took me only seconds to fall in love with this brand. Sauce Restaurant is a casual, Italian-style eatery in NYC with an on-site butcher and grocer. The brand’s designer, … Read more...


Ferrari Museum

Ferrari Museum

Ferrari has long been synonymous with style, beauty and performance. Yet the man behind that brand, the late Enzo Ferrari, has been eclipsed in memory by his own creations. The new Ferrari Museum in Modena, Italy aims to change that.… Read more...


More Than You Can Chew?

More Than You Can Chew?

When I first saw it the other night, I didn’t believe it at first. Was that a tourism ad for the USA? Talk about a scary place-marketing assignment. Scary because there is so much to work with. How do you … Read more...


Land of 1000 Boxes

Land of 1000 Boxes

I could be wrong, but I’m willing to bet most people don’t head to Stavanger Drive for its unique “Sense of Place”. In fact, I’m sure that many folks would describe those environs as basically placeless, indistinguishable as they are … Read more...


A Place for St. John’s – Part 2

A Place for St. John’s – Part 2

Berlin Pump Station Conversion

Along with all the development going on in the city I am seeing more and more dead buildings. This saddens me. Many have great structure and history. It is a shame that they are left to … Read more...


A Place for St. John’s – Part 1

A Place for St. John’s – Part 1

Black Pearl Studio – Rotterdam

The second I came across this home/studio in Rotterdam, The Netherlands, I fell in love. A modern take on a traditional location. Developers in our fair city could take a cue from such creativity.

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Anthropologie

Anthropologie

I am a guy. Therefore, through simple DNA coding, I do not like shopping with my wife for clothes. I do not like holding her stuff while she goes in and tries on yet another pair of capri pants. No, … Read more...


The Gander Airport International Lounge

The Gander Airport International Lounge

‘Mrs. Onassis, the powder room is this way…’

Let’s go back to a time in the not-too-distant past when JFK was presiding over Camelot, Mad Men were still earning that nick name, the war was colder than ever and Gander … Read more...


Thoughts on Place Branding

“Place branding is different than product or service branding because the place often has the benefit of being inhabited by humans, so branding the physical space is a job that can be carried on every day by those that work … Read more...