Place Branding
More Than You Can Chew?
When I first saw it the other night, I didn’t believe it at first. Was that a tourism ad for the USA? Talk about a scary place-marketing assignment. Scary because there is so much to work with. How do you … Read more...
Land of 1000 Boxes
I could be wrong, but I’m willing to bet most people don’t head to Stavanger Drive for its unique “Sense of Place”. In fact, I’m sure that many folks would describe those environs as basically placeless, indistinguishable as they are … Read more...
A Place for St. John’s – Part 1
Black Pearl Studio – Rotterdam
The second I came across this home/studio in Rotterdam, The Netherlands, I fell in love. A modern take on a traditional location. Developers in our fair city could take a cue from such creativity.
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Thoughts on Place Branding
“Place branding is different than product or service branding because the place often has the benefit of being inhabited by humans, so branding the physical space is a job that can be carried on every day by those that work … Read more...